Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com Isaac Buckley - UX/UI, Design Strategy, & Illustration Sat, 27 Aug 2022 05:03:14 +0000 https://isaacbuckley.com en Home https://isaacbuckley.com/Home Tue, 22 Sep 2020 06:39:17 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/Home Hi, I’m&nbsp;Isaac Buckley, a UX/UI designer specializing in creative strategy, interactive design, &amp; illustration. I help people tell stories. Say hello︎︎︎+ Currently at NJI. + Presently in Asheville, NC. AEPS https://isaacbuckley.com/AEPS Sat, 27 Aug 2022 05:03:14 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/AEPS <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/dffa931b2533b8ba2349faf44b68b5e422f7e07dc786432018d392033f09efd2/final-hero.png" data-mid="155004357" border="0" src="https://freight.cargo.site/w/1000/i/dffa931b2533b8ba2349faf44b68b5e422f7e07dc786432018d392033f09efd2/final-hero.png" /> Brookes Publishing AEPS Website Supervisors:Courtney Glancy and Jagjeevan VirdeeRoles: UX Lead, Visual Design LeadInsomniac Design, LLC At Insomniac Design, we underwent a significant effort to rebrand and redevelop Brookes Publishing’s popular online child assessment tool; Assessment, Evaluation, and Programming System for Infants and Children.As UX and Visual Design Lead of the accompanying marketing website and repository, I contributed heavily to user research and interviews, as well as creation in information architecture, wireframes, prototypes, and eventually high-fidelity web designs. The Challenge Our major hurdle was simply the overhaul needed to bring their website up to the modern standard. It wasn’t just a rebrand, but also a complete reorganization of the site navigation, and challenged to drive users to brand new content and features like their free trial and quote requester. Furthermore, we sought to identify and develop new ways to market AEPS benefits, nurture human touchpoints, and improve the integration of their marketing pipeline.&nbsp; We would first set out to create a comprehensive, research-based understanding of the AEPS audience’s wants and needs for the site, and then use those findings as the blueprint for a new hub that brought them under one roof that served users and stakeholders across the board. <img width="2713" height="2959" width_o="2713" height_o="2959" data-src="https://freight.cargo.site/t/original/i/0d336dc95768f854f1502c7c7763f9a6220da8816c1f97e1aa8ffefc2e79230c/old-aepsi.jpg" data-mid="151408140" border="0" src="https://freight.cargo.site/w/1000/i/0d336dc95768f854f1502c7c7763f9a6220da8816c1f97e1aa8ffefc2e79230c/old-aepsi.jpg" />The old AEPS marketing site was plagued with dated visuals, confusing information architecture, and confusing or redundant messaging. It was clear from the outset that, to better serve users and stakeholders, it would be necessary to reorganize the website entirely from scratch. Early Concepting <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/a89aab7597966be0b10c121757d450cfcdf392d20012ae219059cfed3da9fee5/concept-1.png" data-mid="151408129" border="0" src="https://freight.cargo.site/w/1000/i/a89aab7597966be0b10c121757d450cfcdf392d20012ae219059cfed3da9fee5/concept-1.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/ef555b9e1bd4eeab74df6c80c91e3ee333ec8ed00602ce588b9327288bc66c75/concept-2.png" data-mid="151408130" border="0" src="https://freight.cargo.site/w/1000/i/ef555b9e1bd4eeab74df6c80c91e3ee333ec8ed00602ce588b9327288bc66c75/concept-2.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/1e8e0cd0b1ee35ce175a8150d4d535dddea82b25798699fa9b9e58af142700c9/concept-3.png" data-mid="151408131" border="0" src="https://freight.cargo.site/w/1000/i/1e8e0cd0b1ee35ce175a8150d4d535dddea82b25798699fa9b9e58af142700c9/concept-3.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/3b83192d799ff4c1179a4a0fc32e0c04d23cf5ef5f23ec7b640203a9728ba378/concept-4.png" data-mid="151408132" border="0" src="https://freight.cargo.site/w/1000/i/3b83192d799ff4c1179a4a0fc32e0c04d23cf5ef5f23ec7b640203a9728ba378/concept-4.png" /> Kids are at the core of AEPS’ mission. We knew that showing them excited about learning, and forming close connections with teachers and family members, would be a key element in our visuals and photography. Leveraging the AEPS’ shared visual language (previously print-only) to create a more colorful, more expressive digital brand, this represents a significant development; a friendly, modern, authorative, and confident step into the digital age.&nbsp; High-Fidelity Screens <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/9f63e8012831458f43a315488139c7b64d6aae069bc2b185f3d8b82ae85a2422/final-1.png" data-mid="151408133" border="0" src="https://freight.cargo.site/w/1000/i/9f63e8012831458f43a315488139c7b64d6aae069bc2b185f3d8b82ae85a2422/final-1.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/14cea1a2457dfde0e0253ced61a2d9ecc210bddefb610eeb56e5df9eece936a2/final-navigation.png" data-mid="151408135" border="0" src="https://freight.cargo.site/w/1000/i/14cea1a2457dfde0e0253ced61a2d9ecc210bddefb610eeb56e5df9eece936a2/final-navigation.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/23bdd3b3df9d4a6c94332dfa421454e1692f6c6b9a0474b9dceef4664df5aa07/final-3.png" data-mid="151408138" border="0" src="https://freight.cargo.site/w/1000/i/23bdd3b3df9d4a6c94332dfa421454e1692f6c6b9a0474b9dceef4664df5aa07/final-3.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/db6391dc03675ca563efa4a995bb113a15ec099a55254fe89bbc5672cb18f91a/final-state.png" data-mid="151408137" border="0" src="https://freight.cargo.site/w/1000/i/db6391dc03675ca563efa4a995bb113a15ec099a55254fe89bbc5672cb18f91a/final-state.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/899a9c53fe90a95425489d2d50ab7cd1270702bd2cafeb19a7bf2e69a01b0099/final-4.png" data-mid="151408150" border="0" src="https://freight.cargo.site/w/1000/i/899a9c53fe90a95425489d2d50ab7cd1270702bd2cafeb19a7bf2e69a01b0099/final-4.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/c37d096775c311484c516b53e2a899432777c8ee5d840bc3728eb117b0793900/final-faq.png" data-mid="151408153" border="0" src="https://freight.cargo.site/w/1000/i/c37d096775c311484c516b53e2a899432777c8ee5d840bc3728eb117b0793900/final-faq.png" /> <img width="3496" height="1965" width_o="3496" height_o="1965" data-src="https://freight.cargo.site/t/original/i/6608ae81777b4d4d7d9341df226170d96446f175e94d07b1b5d9a8b9073f9f9e/final-scroll-navigation.png" data-mid="151408136" border="0" src="https://freight.cargo.site/w/1000/i/6608ae81777b4d4d7d9341df226170d96446f175e94d07b1b5d9a8b9073f9f9e/final-scroll-navigation.png" /> User Interviews, Insights &amp; Strategy <img width="2917" height="2235" width_o="2917" height_o="2235" data-src="https://freight.cargo.site/t/original/i/528a7f67d845917dffaffca098870147dddda83b3115761e3b64ca124902b842/presentation-screen.png" data-mid="151408151" border="0" src="https://freight.cargo.site/w/1000/i/528a7f67d845917dffaffca098870147dddda83b3115761e3b64ca124902b842/presentation-screen.png" /> The methodology of our discovery process first comprised a review of the old site’s website analytics to identify trends and traffic patterns, as well as interviews with users and stakeholders to gain empathy and uncover critical pain points. We conducted design thinking activities with the AEPS marketing team to understand their collective goals, and finally a heuristic analysis of other complex online products involving management and reporting.We consolidated our findings in a comprehensive research package, defining key insights, strategies, and tactics to better shape the look and feel of AEPS marketing, and ensure a cohesive brand and excellent user experience. <img width="2917" height="1744" width_o="2917" height_o="1744" data-src="https://freight.cargo.site/t/original/i/1b36b374a9b0e2daf6dbffec8f58b104f7694ddd868437fec48de15cc4e0a458/key-insights.png" data-mid="151408142" border="0" src="https://freight.cargo.site/w/1000/i/1b36b374a9b0e2daf6dbffec8f58b104f7694ddd868437fec48de15cc4e0a458/key-insights.png" /> <img width="2598" height="1526" width_o="2598" height_o="1526" data-src="https://freight.cargo.site/t/original/i/ba6b3f6aa0b0dfaaa4623da8e9971c7266a6c51f27f9458a2cea65eacb200991/insights-squared.png" data-mid="151408139" border="0" src="https://freight.cargo.site/w/1000/i/ba6b3f6aa0b0dfaaa4623da8e9971c7266a6c51f27f9458a2cea65eacb200991/insights-squared.png" /> UX Sitemap &amp; Select Wireframes After compiling a full UX sitemap of the current website, we visualized and sorted pages and sections of the site in relation to each other. In creating the information architecture, we were able to cut and consolidate a number of reduntant pages and copy, and streamline the user experience significantly. As our understanding of the navigation deepened, we determined five central categories that together communicated the “who, what, and why” of the AEPS product line, as well as a heavily streamlined additional user hubs and resource archives that would serve longterm marketing efforts. This formed the backbone of our top menu navigation.&nbsp; <img width="6826" height="3697" width_o="6826" height_o="3697" data-src="https://freight.cargo.site/t/original/i/1739ce1b3f6cd39ec517fc9b92946a453b5edb3148f075abf8071ae1ebdffff2/Brookes-Marketing-Site-IA.jpg" data-mid="151408128" border="0" src="https://freight.cargo.site/w/1000/i/1739ce1b3f6cd39ec517fc9b92946a453b5edb3148f075abf8071ae1ebdffff2/Brookes-Marketing-Site-IA.jpg" /> A lean UX approach and guiding principle to keep user decisions easy was one of our key insights, so niche information for AEPS’ complex products was kept under the fold as much as possible. We furthermore additionally developed a simplistic, but elegant, blog section of the site for the marketing team to generate, consolidate (via tags), and share articles and other content for their users. We also established a sleek, user-friendly onboarding for the AEPSi free trial, and integrated forms around the site via Salesforce to collect and communicate user information that is critical to the marketing team. <img width="3840" height="13182" width_o="3840" height_o="13182" data-src="https://freight.cargo.site/t/original/i/956b37f5246fc921b65f5cda7ac36cbc8cf26a66d131e412f9b6418c58a7586e/Homepage.jpg" data-mid="151408143" border="0" src="https://freight.cargo.site/w/1000/i/956b37f5246fc921b65f5cda7ac36cbc8cf26a66d131e412f9b6418c58a7586e/Homepage.jpg" /> <img width="3840" height="3536" width_o="3840" height_o="3536" data-src="https://freight.cargo.site/t/original/i/317d86bc218e7be1a7f65492872c95ddd5cf7c3eae2e0d2506370a3d7e33eed8/Sign-Up-Form-3.jpg" data-mid="151408148" border="0" src="https://freight.cargo.site/w/1000/i/317d86bc218e7be1a7f65492872c95ddd5cf7c3eae2e0d2506370a3d7e33eed8/Sign-Up-Form-3.jpg" /> <img width="3840" height="6052" width_o="3840" height_o="6052" data-src="https://freight.cargo.site/t/original/i/ddafd67c6d705d1828095059675d91bfe2474aa1cfce240e92bf1e592d1eb9cf/Blog-Search.jpg" data-mid="151408149" border="0" src="https://freight.cargo.site/w/1000/i/ddafd67c6d705d1828095059675d91bfe2474aa1cfce240e92bf1e592d1eb9cf/Blog-Search.jpg" /> <img width="3840" height="6896" width_o="3840" height_o="6896" data-src="https://freight.cargo.site/t/original/i/e6679fe61834183704eb208795650bcf963848edc1e30ac814a4b2efa2ff6a0e/Individual-Blog-Post.jpg" data-mid="151408144" border="0" src="https://freight.cargo.site/w/1000/i/e6679fe61834183704eb208795650bcf963848edc1e30ac814a4b2efa2ff6a0e/Individual-Blog-Post.jpg" /> <img width="3840" height="3534" width_o="3840" height_o="3534" data-src="https://freight.cargo.site/t/original/i/89106e633ca09d3353eb308c2ff2a33a3e903b9ba7c6cab4d223f97bfc9dca48/Resource-Detail-Page.jpg" data-mid="151408147" border="0" src="https://freight.cargo.site/w/1000/i/89106e633ca09d3353eb308c2ff2a33a3e903b9ba7c6cab4d223f97bfc9dca48/Resource-Detail-Page.jpg" /> <img width="3840" height="3536" width_o="3840" height_o="3536" data-src="https://freight.cargo.site/t/original/i/10dd7288dde616ed59248cdd74dfc2d3059bd783832f359b18093881b67b3265/Navigation.jpg" data-mid="151408145" border="0" src="https://freight.cargo.site/w/1000/i/10dd7288dde616ed59248cdd74dfc2d3059bd783832f359b18093881b67b3265/Navigation.jpg" /> <img width="3840" height="3536" width_o="3840" height_o="3536" data-src="https://freight.cargo.site/t/original/i/0f0dc76020ee185c3e8f109ea67f3c6d5121741c32b45b0f3fe68ccdadc1012f/Quote-Request.jpg" data-mid="151408146" border="0" src="https://freight.cargo.site/w/1000/i/0f0dc76020ee185c3e8f109ea67f3c6d5121741c32b45b0f3fe68ccdadc1012f/Quote-Request.jpg" /> All of these UX and brand features work together to boldly showcase AEPS and AEPSi’s exciting, modern, evolution into the digital space. The site builds upon the trust of their products, the authenticity of their vision, and the vibrancy of their palette and aesthetic. Perhaps best of all, our sleek, simple, user-friendly UX approach allows their marketing team to more easily manage their assets, utilize these new functions as a launchpad for future campaigns, and better form a human connection with users immediately. &nbsp;︎︎︎MORE WORK: Jacket https://isaacbuckley.com/Jacket Sun, 14 Mar 2021 19:57:05 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/Jacket Jacket (UX: Wireframes)Personal Project Jacket is a conceptual social media platform where people collect and share “Patches,” concepts that align with their values and personal identity. Users build a robust profile of these ideas, gain insights about their preferences, and connect with each other in a wholesome manner. <img width="4464" height="6033" width_o="4464" height_o="6033" data-src="https://freight.cargo.site/t/original/i/11788d5e76286007cc2ea59692a153ee121303aa5b1aeec704b5a47446680d7b/Jacket-Refined-Web2.jpg" data-mid="106165888" border="0" src="https://freight.cargo.site/w/1000/i/11788d5e76286007cc2ea59692a153ee121303aa5b1aeec704b5a47446680d7b/Jacket-Refined-Web2.jpg" /> <img width="4356" height="3629" width_o="4356" height_o="3629" data-src="https://freight.cargo.site/t/original/i/bdb8d9024b733198651fc8b4c020c2ea221d7a3b0fbf1a9ec33f2ac902c0b2c4/Jacket-Refined-Web1.jpg" data-mid="106166013" border="0" src="https://freight.cargo.site/w/1000/i/bdb8d9024b733198651fc8b4c020c2ea221d7a3b0fbf1a9ec33f2ac902c0b2c4/Jacket-Refined-Web1.jpg" /> <img width="4356" height="3629" width_o="4356" height_o="3629" data-src="https://freight.cargo.site/t/original/i/cae5d95d7b40fdb9e2b1bc2a26346cc51871a2e6fc16f79b3883c3c4541409af/Jacket-Refined-Web3.jpg" data-mid="106165889" border="0" src="https://freight.cargo.site/w/1000/i/cae5d95d7b40fdb9e2b1bc2a26346cc51871a2e6fc16f79b3883c3c4541409af/Jacket-Refined-Web3.jpg" /> In a personal mock project meant to test my UX process, I sought to identify and meet the wants and needs of younger generations. My project began by identifying audiences of Gen Z through older Millenials, with a focus on social media and media consumption. I was specifically interested in the ways young people use entertainment preferences to navigate their identity on social media. My hypothesis: By attributing human-centered UX design practices to one of the most outspoken and socially vulnerable populations, we can identify and take on broader conflicts in technology and habituation. Research <img width="1512" height="676" width_o="1512" height_o="676" data-src="https://freight.cargo.site/t/original/i/5114f57ffb8e0e5e566bac6bf2878f90ac0f631b570b3f6d5b91089c1e6ddf59/StickyNotes4.jpg" data-mid="105908678" border="0" src="https://freight.cargo.site/w/1000/i/5114f57ffb8e0e5e566bac6bf2878f90ac0f631b570b3f6d5b91089c1e6ddf59/StickyNotes4.jpg" /> After thorough research and a number of UX exercises, I identified a breakdown of user wants and needs, expressed via empathy maps and personas. I meant to address social media saturation and unhealthy practices that tech companies use to exploit their users. Despite our reverance for technology, there is still an untapped market of platforms built specifically around media consumption and the communication of personal identities (often ascribed through stories, characters, memes, or Buzzfeed-like quizzes, Tumblr blogs, or listicles). My audience’s motivation to interact with art is highly reliant on an expression of their personality traits. For more and more young people, what they consume is very much a form of their identity management. To navigate this, I want to provide user’s with a platform where they can explore these concepts in a way that doesn’t exploit the user’s time, privacy, and fear of missing out. <img width="2208" height="2806" width_o="2208" height_o="2806" data-src="https://freight.cargo.site/t/original/i/feb643fdfdd5b0719edb8d7757a58ab0186ab54a4c1d88b53894202202c37a7a/PersonasVertical2.jpg" data-mid="106031368" border="0" src="https://freight.cargo.site/w/1000/i/feb643fdfdd5b0719edb8d7757a58ab0186ab54a4c1d88b53894202202c37a7a/PersonasVertical2.jpg" /> “Personal identifications are especially vital in social media content, since social media is largely about the promotion of one’s self-brand.” My audience applies their identities to inform individual expression and communicate with each other within media discourse. Furthermore, analyzing how they experience and interpret media consumption provides key insight into developing critical media literacy, the persuasive power of social media, and the construction of their consumer identity. Instead of creating a social identity to be targeted for products and services, I want to give that power of data and interpellation to the consumers themselves. In other words, this concept needs to do two things: Create a space where users can easily communicate their interests, and be a tool to help young people better understand themselves. With these goals in mind, I began an exhaustive wireframing and prototyping phase. <img width="500" height="415" width_o="500" height_o="415" data-src="https://freight.cargo.site/t/original/i/2d3579f9859f1402f143b347058a0e1e20de4bb569c92a0e304a1e5329804176/tumblr_o1jfvspPkU1qesgs1o1_500.png" data-mid="102701943" border="0" src="https://freight.cargo.site/w/500/i/2d3579f9859f1402f143b347058a0e1e20de4bb569c92a0e304a1e5329804176/tumblr_o1jfvspPkU1qesgs1o1_500.png" /> “Tag Yourself” memes, quizzes, listicles, and other similar forms of creative self-expression through media consumption, served as a rallying point concept for meeting my audience’s needs. Wireframes &amp; Prototyping <img width="3000" height="1832" width_o="3000" height_o="1832" data-src="https://freight.cargo.site/t/original/i/6970fd1704644d2fc61cd442a7b52afe8147b5b73f7cd73c23b177c8715795bb/Phone-04.png" data-mid="103485222" border="0" src="https://freight.cargo.site/w/1000/i/6970fd1704644d2fc61cd442a7b52afe8147b5b73f7cd73c23b177c8715795bb/Phone-04.png" /> <img width="1236" height="1236" width_o="1236" height_o="1236" data-src="https://freight.cargo.site/t/original/i/cbd62d7b2f65e531a1c84fbc8f5c1e9091a446fc807c1f1e972ce9f7b4d70365/Sketches_Low_2.jpg" data-mid="105908779" border="0" src="https://freight.cargo.site/w/1000/i/cbd62d7b2f65e531a1c84fbc8f5c1e9091a446fc807c1f1e972ce9f7b4d70365/Sketches_Low_2.jpg" /> <img width="1236" height="1236" width_o="1236" height_o="1236" data-src="https://freight.cargo.site/t/original/i/6b5df578fef6d87745087c73dacf512f13aa6c6e64c402c4a8bbc27faa945f2e/Sketches_Low_1.jpg" data-mid="105908778" border="0" src="https://freight.cargo.site/w/1000/i/6b5df578fef6d87745087c73dacf512f13aa6c6e64c402c4a8bbc27faa945f2e/Sketches_Low_1.jpg" /> <img width="804" height="603" width_o="804" height_o="603" data-src="https://freight.cargo.site/t/original/i/b3f5c41c59b9a89168457c3affcce058a1db50c99ceaa0fcfaaa10be91ab24c4/Isometric_Mockup_V4.gif" data-mid="105675830" border="0" src="https://freight.cargo.site/w/804/i/b3f5c41c59b9a89168457c3affcce058a1db50c99ceaa0fcfaaa10be91ab24c4/Isometric_Mockup_V4.gif" /> A major draw to social media platforms is the user’s ability to express their likes and interests. This is often done through hundreds of posts, images, and shares. The goal of Jacket is to be even more deliberate than platforms like Tumblr, where users can curate their perfected social media brand and express themselves in the plainest terms.This is Linktree, mixed with Carrd, mixed with WikiData.&nbsp; Through data, we can give reccomendations and insights about concepts that would normally never be pitched to users. This service can provide young people a way to expand their world view, and find new things that closely align with their idealogy and values. Jacket isn't a forum, nor a fully integrated social media system. Young people are busy, exposed to more than ever, and social media is already hypersaturated. Jacket is merely a customizable page that users link to, maintain, and come back to for insight. <img width="3076" height="4175" width_o="3076" height_o="4175" data-src="https://freight.cargo.site/t/original/i/9ffee7c7308497f53793f5f0a0088dabb03c998621d1b2b09b2f136124e97110/COMPLETE-mobile-vertical-frames_V2.jpg" data-mid="106235224" border="0" src="https://freight.cargo.site/w/1000/i/9ffee7c7308497f53793f5f0a0088dabb03c998621d1b2b09b2f136124e97110/COMPLETE-mobile-vertical-frames_V2.jpg" /> <img width="2008" height="2424" width_o="2008" height_o="2424" data-src="https://freight.cargo.site/t/original/i/7c01ea02fc66dd617737088dac1332dae955b912f0c8dc07fd81b962f53ab6ab/Jacket-Web-WireframesV3.jpg" data-mid="106235225" border="0" src="https://freight.cargo.site/w/1000/i/7c01ea02fc66dd617737088dac1332dae955b912f0c8dc07fd81b962f53ab6ab/Jacket-Web-WireframesV3.jpg" /> Refinement, Branding, and Visual UI <img width="1920" height="785" width_o="1920" height_o="785" data-src="https://freight.cargo.site/t/original/i/24d83b01f0bd05a05e8dafb688fda67d13d9fa4d637e47c971f085dad0f72a7a/Typography.png" data-mid="105669487" border="0" src="https://freight.cargo.site/w/1000/i/24d83b01f0bd05a05e8dafb688fda67d13d9fa4d637e47c971f085dad0f72a7a/Typography.png" /> <img width="1920" height="598" width_o="1920" height_o="598" data-src="https://freight.cargo.site/t/original/i/d98f830fa902286a38ac1313db3caefb6eefc1a0f68be4c21f10cba3735860ee/Color_Palette2.png" data-mid="105669586" border="0" src="https://freight.cargo.site/w/1000/i/d98f830fa902286a38ac1313db3caefb6eefc1a0f68be4c21f10cba3735860ee/Color_Palette2.png" /> <img width="3750" height="4049" width_o="3750" height_o="4049" data-src="https://freight.cargo.site/t/original/i/adba75e6ca711a25c1e1fccb2751b774aa541a5691a59765d7080fd1e27a253f/Jacket-Onboarding-Herov4.jpg" data-mid="106031353" border="0" src="https://freight.cargo.site/w/1000/i/adba75e6ca711a25c1e1fccb2751b774aa541a5691a59765d7080fd1e27a253f/Jacket-Onboarding-Herov4.jpg" /> ︎︎︎MORE WORK: BrushBuds https://isaacbuckley.com/BrushBuds Tue, 22 Sep 2020 05:09:46 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/BrushBuds <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/017beab4657ffff51fd78ee78c520683690a4a4c48f562bb0e690b12d3f347b3/BrushBuds_Mockup.jpg" data-mid="83523233" border="0" src="https://freight.cargo.site/w/1000/i/017beab4657ffff51fd78ee78c520683690a4a4c48f562bb0e690b12d3f347b3/BrushBuds_Mockup.jpg" /> BrushBuds Project Advisor:Andres ZapataMaryland Institute College of Art Brushbuds is a mobile app that teaches children how to brush teeth through engaging gameplay and comprehensive rewards. Using simplistic game mechanics, children practice specific motions, learn through repetition, advance in levels, and achieve personalized goals to earn cosmetic rewards. <img width="2686" height="1419" width_o="2686" height_o="1419" data-src="https://freight.cargo.site/t/original/i/182faacaf4e0ee0a7a6f31955b99fbd394d417d38a657a61b93fcc5d49a69af4/BB13.png" data-mid="83468158" border="0" src="https://freight.cargo.site/w/1000/i/182faacaf4e0ee0a7a6f31955b99fbd394d417d38a657a61b93fcc5d49a69af4/BB13.png" /> The two central game modes are Play Mode and Practice Mode, where the interaction is active and passive respectively. Play Mode is where the child learns through repetition, and Practice Mode creates a controlled environment where the user is guided through the tooth brushing process in real time. <img width="3000" height="2868" width_o="3000" height_o="2868" data-src="https://freight.cargo.site/t/original/i/9f0dd1377a759e5dd4e13cac05d452c9db9d2c04897f05ce8ca65d56a68a9162/ToothAppPersonas-1.png" data-mid="83393876" border="0" src="https://freight.cargo.site/w/1000/i/9f0dd1377a759e5dd4e13cac05d452c9db9d2c04897f05ce8ca65d56a68a9162/ToothAppPersonas-1.png" /> <img width="3000" height="2866" width_o="3000" height_o="2866" data-src="https://freight.cargo.site/t/original/i/a9921315802e8b6db92697c81e775b4109c95ecaefdd6bfdc65c327de1f5c220/ToothAppPersonas-2.png" data-mid="83393877" border="0" src="https://freight.cargo.site/w/1000/i/a9921315802e8b6db92697c81e775b4109c95ecaefdd6bfdc65c327de1f5c220/ToothAppPersonas-2.png" /> <img width="1397" height="1417" width_o="1397" height_o="1417" data-src="https://freight.cargo.site/t/original/i/1e763b4fdacf7d502440ece97e1ec3cdbfdd25a850e03d93262c18ea1ae3a9e2/BrushbudsMain2.png" data-mid="83523329" border="0" src="https://freight.cargo.site/w/1000/i/1e763b4fdacf7d502440ece97e1ec3cdbfdd25a850e03d93262c18ea1ae3a9e2/BrushbudsMain2.png" /> In researching development for children aged five to seven, I established some design precedents: • Use very little words, due to lower reading comprehension.• Lean into abstracted shapes and do not rely on learned signifiers.• Be wary of information overload. Only one moving object at a time. When in doubt, simplify.• Provide feedback for every interaction. This is especially important for children who are still learning spatial relationships in physical/digital world.• Always provide positive feedback rather than negative. When they choose a wrong&nbsp; answer, direct them to the right one. Kids will act first and examine consequences later.• Simulation education games rely on endless repetitive tasks. Repetition is key in child learning. They don’t get bored easily like adults do.• Do not underestimate the user’s intelligence or willingness to take on a challenge. • Provide a challenge for them to overcome and advance to keep them engaged. <img width="5108" height="2733" width_o="5108" height_o="2733" data-src="https://freight.cargo.site/t/original/i/7126de90a727bcedf9fb3e344ce1d197af7bf89e819baa4460a2ce236b0ec41e/BBFrames1.jpg" data-mid="83393819" border="0" src="https://freight.cargo.site/w/1000/i/7126de90a727bcedf9fb3e344ce1d197af7bf89e819baa4460a2ce236b0ec41e/BBFrames1.jpg" /> <img width="5108" height="2733" width_o="5108" height_o="2733" data-src="https://freight.cargo.site/t/original/i/93b850111a481adcaa255d21add47b791303ba6621250a204010e35f4972f7a0/BBFrames2.jpg" data-mid="83393820" border="0" src="https://freight.cargo.site/w/1000/i/93b850111a481adcaa255d21add47b791303ba6621250a204010e35f4972f7a0/BBFrames2.jpg" /> The navigation for the mobile app needs to be approachable for children, so an emphasis was put on large buttons and images. The Play Mode pathway opens up the Play Mode screen and Bud customization, while the Practice pathway puts the user on the Practice pathway. It was important for these two modes to be immediately distinct for the user. Tips and Rewards are supplementary screens accessible from the main menu. Settings can be accessed via every screen and extra content on that page can be unlocked by the parent via password input. <img width="3845" height="1419" width_o="3845" height_o="1419" data-src="https://freight.cargo.site/t/original/i/b7fa50ed2c9ebedc77083a2d96c51ebadf360ad8c23fd4d20629c03d08f9dab6/BB123.png" data-mid="83468159" border="0" src="https://freight.cargo.site/w/1000/i/b7fa50ed2c9ebedc77083a2d96c51ebadf360ad8c23fd4d20629c03d08f9dab6/BB123.png" /> In Brushbuds’ Play Mode, the user progresses through a series of levels, using gesture touches to move the toothbrush around the mouth, performing various objectives to fend off sugar and remove build up. Practice Mode is a guided routine that takes the user through two minutes of brushing. This mode is meant to be played through in the morning and again at night. A song plays and the child can act out what is happening and being said on screen. The rewards system in Brushbuds allows for parents to take a more active role in their child’s learning, if they should choose to do so. In the parental unlocked Settings pane, adults can set their own parameters for children to achieve trophies. Parents also get a statistical breakdowns of potential problem areas. Completing tasks (such as playing different modes, reading tips, and consistently practicing morning and night) and collecting trophies earns Sparkles, a currency used for customizing your Buds and buying different toothbrushes and songs that play during practice. <img width="1532" height="1378" width_o="1532" height_o="1378" data-src="https://freight.cargo.site/t/original/i/f0bcb153fa60d912086f3fdccc678690ab11bb3866658e13f0636595472f82e6/Brushbudsmobile2.png" data-mid="83815658" border="0" src="https://freight.cargo.site/w/1000/i/f0bcb153fa60d912086f3fdccc678690ab11bb3866658e13f0636595472f82e6/Brushbudsmobile2.png" /> <img width="1242" height="1586" width_o="1242" height_o="1586" data-src="https://freight.cargo.site/t/original/i/d9b3c00cca35e73b7d13e025737bf6e789cce780ba3e071aca8ffa8fa2d93c76/BBSettings.png" data-mid="83468160" border="0" src="https://freight.cargo.site/w/1000/i/d9b3c00cca35e73b7d13e025737bf6e789cce780ba3e071aca8ffa8fa2d93c76/BBSettings.png" /> ︎︎︎MORE WORK: School of Story https://isaacbuckley.com/School-of-Story Tue, 22 Sep 2020 01:42:06 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/School-of-Story <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6b8c0f3812a90d9c547748753775d89e0190784165f5feb67f9c70f776514de5/Poster1.png" data-mid="83383875" border="0" src="https://freight.cargo.site/w/1000/i/6b8c0f3812a90d9c547748753775d89e0190784165f5feb67f9c70f776514de5/Poster1.png" /> School of StoryProject Advisors:Ellen Lupton and Jason GottliebMaryland Institute College of Art In a project coinciding with the 100th anniversary of the Bauhaus, we were challenged to conceive our own imaginary art school, and deliver a comprehensive brand identity that expresses its mission and unique potential. Drawing from my own experiences as a student and writer, I explored the art of storytelling and its value to artists and designers. The results of this project were displayed in a departmental exhibition in the 4th Floor Brick Gallery at MICA’s Brown Center. <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/7605ae15b2b10bbae040b75009ec0eebf0e81fae30b6cc2e21e0c4da62709ed0/Poster2.png" data-mid="83383920" border="0" src="https://freight.cargo.site/w/1000/i/7605ae15b2b10bbae040b75009ec0eebf0e81fae30b6cc2e21e0c4da62709ed0/Poster2.png" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e1bf1c5ec2f42c55f10d3e370388e0699b29bc66ae307cc50ca471fdd7cdad9f/Poster3.png" data-mid="83383921" border="0" src="https://freight.cargo.site/w/1000/i/e1bf1c5ec2f42c55f10d3e370388e0699b29bc66ae307cc50ca471fdd7cdad9f/Poster3.png" /> The School of Story is a multimedia institution that teaches students the nuances of story development, consumption, critique, and the complex intersections of fiction within history and society. Storytelling is an ancient art practice that is fundamentally human. It is the glue that binds our culture, chronicles our history, and reflects our modern course as a society. <img width="2885" height="1939" width_o="2885" height_o="1939" data-src="https://freight.cargo.site/t/original/i/d582ec492362e91664b2b1f8b2ffecbe5d09f6de24d23d611b28584705a249ca/BookGif3.gif" data-mid="83383935" border="0" src="https://freight.cargo.site/w/1000/i/d582ec492362e91664b2b1f8b2ffecbe5d09f6de24d23d611b28584705a249ca/BookGif3.gif" /> <img width="3600" height="1659" width_o="3600" height_o="1659" data-src="https://freight.cargo.site/t/original/i/ff408dbba0ea20de8063e88c1a8dee944cdb0fb040c570bfc021d89f9e6cabb7/BookLineUp.png" data-mid="83384123" border="0" src="https://freight.cargo.site/w/1000/i/ff408dbba0ea20de8063e88c1a8dee944cdb0fb040c570bfc021d89f9e6cabb7/BookLineUp.png" /> <img width="824" height="824" width_o="824" height_o="824" data-src="https://freight.cargo.site/t/original/i/166afe2b96378a8245e7f039cf7b68c28e431509f8b479f2f9c45d6bd2ec8615/CurriciulumPNG.png" data-mid="83384448" border="0" src="https://freight.cargo.site/w/824/i/166afe2b96378a8245e7f039cf7b68c28e431509f8b479f2f9c45d6bd2ec8615/CurriciulumPNG.png" /> Across three semesters, students hone their craft in the art of storytelling, learn thoughtful narrative choices, and achieve the conviction to turn brilliant ideas into complex tales. <img width="587" height="440" width_o="587" height_o="440" data-src="https://freight.cargo.site/t/original/i/97a4823d613f16e41ebfb334bb32864eaa13ea7008142810c9c122cfb156ec42/Vonnegut.jpg" data-mid="83384449" border="0" data-scale="98" src="https://freight.cargo.site/w/587/i/97a4823d613f16e41ebfb334bb32864eaa13ea7008142810c9c122cfb156ec42/Vonnegut.jpg" /> Kurt Vonnegut’s controversial master's thesis in anthropology, the idea "that stories have shapes which can be drawn on graph paper”, served as a visual analogy for narrative structure. This imagery later served as a backbone for the logomark and other brand elements. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/43c836c178c1ff4d4cad8d86f58e8894647ad0d7c84a807f101ffa57b4757678/ToteBagMockUp.png" data-mid="83383940" border="0" src="https://freight.cargo.site/w/1000/i/43c836c178c1ff4d4cad8d86f58e8894647ad0d7c84a807f101ffa57b4757678/ToteBagMockUp.png" /> <img width="2441" height="1657" width_o="2441" height_o="1657" data-src="https://freight.cargo.site/t/original/i/58e5a6b7d030e151d2a34175274760e1edeb8a5c681f9f5afe9d379adc213fc9/Mockup.jpg" data-mid="83384053" border="0" src="https://freight.cargo.site/w/1000/i/58e5a6b7d030e151d2a34175274760e1edeb8a5c681f9f5afe9d379adc213fc9/Mockup.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/05c3f1f5b353cf544919c38c0278b45576dcff00b47489ae087ec4b1e5c6c4b2/StickerMockup2.png" data-mid="83384877" border="0" src="https://freight.cargo.site/w/1000/i/05c3f1f5b353cf544919c38c0278b45576dcff00b47489ae087ec4b1e5c6c4b2/StickerMockup2.png" /> <img width="4000" height="1760" width_o="4000" height_o="1760" data-src="https://freight.cargo.site/t/original/i/ef90a4a170349e8243971d40ebc38058c7d81b796cb0a4f3dc7adf97db8695aa/MockUppu2.jpg" data-mid="83384065" border="0" src="https://freight.cargo.site/w/1000/i/ef90a4a170349e8243971d40ebc38058c7d81b796cb0a4f3dc7adf97db8695aa/MockUppu2.jpg" /> In creating a comprehensive brand strategy, I aimed to evoke a sense of curiosity in the viewer, and compel them to fill in their own blanks. Students will learn to find storytelling in everything and learn how to utilize it for cultural impact, and this multimedia branding approach speaks to telling stories through a variety of mediums. These more nuanced approaches to all aspects of design allow us to make, and discern, better art. <img width="2000" height="1339" width_o="2000" height_o="1339" data-src="https://freight.cargo.site/t/original/i/c75e2fbe7714d90d44742438b442c29011656c54d12084fcf6cfe0260ec6d52e/WallLogo.jpg" data-mid="83465628" border="0" src="https://freight.cargo.site/w/1000/i/c75e2fbe7714d90d44742438b442c29011656c54d12084fcf6cfe0260ec6d52e/WallLogo.jpg" /> ︎︎︎MORE WORK: Know Hunger https://isaacbuckley.com/Know-Hunger Sun, 28 Mar 2021 17:38:43 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/Know-Hunger <img width="1233" height="1697" width_o="1233" height_o="1697" data-src="https://freight.cargo.site/t/original/i/631bdee46f37001493dd558413bc674260158acece8c02d4d7a63813c3ac7287/Main_2_Crop-2.png" data-mid="106775551" border="0" src="https://freight.cargo.site/w/1000/i/631bdee46f37001493dd558413bc674260158acece8c02d4d7a63813c3ac7287/Main_2_Crop-2.png" /> Know HungerSupervisors:Courtney Glancy and Matt Mcdermott idfive, LLC As a part of idfive's social design apprenticeship, I was tasked with the goal of applying high level research, strategy, and tactics to aid one of their nonprofit clients: the Maryland Food Bank. The goal: increase donations and engagement from younger audiences. <img width="532" height="333" width_o="532" height_o="333" data-src="https://freight.cargo.site/t/original/i/d1f09b7df891ebd7c98fdc479d7704658bd85c81e9eedff6fbb731f744227c3c/concept1.jpg" data-mid="103531667" border="0" src="https://freight.cargo.site/w/532/i/d1f09b7df891ebd7c98fdc479d7704658bd85c81e9eedff6fbb731f744227c3c/concept1.jpg" /> <img width="432" height="333" width_o="432" height_o="333" data-src="https://freight.cargo.site/t/original/i/867bd9a7b4000421d121ff7596cd16752b9041af65be0a567809dfc601711665/concept2.jpg" data-mid="103531668" border="0" src="https://freight.cargo.site/w/432/i/867bd9a7b4000421d121ff7596cd16752b9041af65be0a567809dfc601711665/concept2.jpg" /> <img width="479" height="319" width_o="479" height_o="319" data-src="https://freight.cargo.site/t/original/i/e3271cabff3690064c9dd8e573010c95f71f1dc1ec5d026d7e6c7a11f52948ab/concept3.jpg" data-mid="103531669" border="0" src="https://freight.cargo.site/w/479/i/e3271cabff3690064c9dd8e573010c95f71f1dc1ec5d026d7e6c7a11f52948ab/concept3.jpg" /> Research &amp; Strategy We broke out into an extensive research and discovery phase, which involved competitive analysis and market trends of our chosen demographics. We refined and condensed ideas into a comprehensive 30-page creative brief, and developed multiple strategies through rigorous Design Thinking (IDEO) exercises to meet user wants and needs. <img width="1469" height="818" width_o="1469" height_o="818" data-src="https://freight.cargo.site/t/original/i/4377f65e3090d6b7eddde94207b24c172950f5fe43001366683cfa9db8cac077/Layer-1.jpg" data-mid="106747885" border="0" src="https://freight.cargo.site/w/1000/i/4377f65e3090d6b7eddde94207b24c172950f5fe43001366683cfa9db8cac077/Layer-1.jpg" /> <img width="1157" height="774" width_o="1157" height_o="774" data-src="https://freight.cargo.site/t/original/i/dbb7aefaed031b5bce07465876a08cbab5085a31bae0f20fc0d90acbd75f05a1/Layer-5.jpg" data-mid="106747886" border="0" src="https://freight.cargo.site/w/1000/i/dbb7aefaed031b5bce07465876a08cbab5085a31bae0f20fc0d90acbd75f05a1/Layer-5.jpg" /> This is a campaign concept that focuses on cause and brand awareness. Connect to other social movements: mental health, civil rights, gender discrimination, etcBridge virtual campaigns to the real world with cause apparel — spread awareness and give voice to the voiceless.Allows young audiences a means to make the hunger issue a part of their social identity.Combat bias through storytelling and features. Challenge a stigma against talking about food insecurity and the normalization of hunger. Most importantly, builds relatability and understandingLanding, features, and donations page. Hunger provokes a cycle of poverty and abuse. It is linked with mental health, sustainability, racism, gender discrimination, and more. We need to understand this crisis, confront our bias, and witness the experience of food insecurity . Social Campaign <img width="2240" height="881" width_o="2240" height_o="881" data-src="https://freight.cargo.site/t/original/i/27a0404ceadea7a485ec09755242e3dc294566db8e7bca98f3e3da99bd19c269/mood1-4.png" data-mid="106758388" border="0" src="https://freight.cargo.site/w/1000/i/27a0404ceadea7a485ec09755242e3dc294566db8e7bca98f3e3da99bd19c269/mood1-4.png" /> <img width="1890" height="848" width_o="1890" height_o="848" data-src="https://freight.cargo.site/t/original/i/5f5cb674e0a813e4ddc2d37b29023fe0cc6039e42a4c4d9e4fdc0c7f6dd045da/mood5-2.png" data-mid="106752893" border="0" src="https://freight.cargo.site/w/1000/i/5f5cb674e0a813e4ddc2d37b29023fe0cc6039e42a4c4d9e4fdc0c7f6dd045da/mood5-2.png" /> <img width="1329" height="838" width_o="1329" height_o="838" data-src="https://freight.cargo.site/t/original/i/903b5c47d9d6984bd6af4dd4f62b6d833b07d7305c13fe295bb25c722b8f9fad/mood2-2.png" data-mid="106752889" border="0" src="https://freight.cargo.site/w/1000/i/903b5c47d9d6984bd6af4dd4f62b6d833b07d7305c13fe295bb25c722b8f9fad/mood2-2.png" /> <img width="2049" height="1253" width_o="2049" height_o="1253" data-src="https://freight.cargo.site/t/original/i/679d9c1b5e1751fcd3a932b5def38c19252f7460c2798876e97d0acd4bbc747a/mood3-2.png" data-mid="106752890" border="0" src="https://freight.cargo.site/w/1000/i/679d9c1b5e1751fcd3a932b5def38c19252f7460c2798876e97d0acd4bbc747a/mood3-2.png" /> <img width="1946" height="861" width_o="1946" height_o="861" data-src="https://freight.cargo.site/t/original/i/f73ed7f024fe9db3f87da79d6c60e5aab15a81b482e0f11a896e699b7a9eb0d9/mood4-2.png" data-mid="106752892" border="0" src="https://freight.cargo.site/w/1000/i/f73ed7f024fe9db3f87da79d6c60e5aab15a81b482e0f11a896e699b7a9eb0d9/mood4-2.png" /> <img width="3079" height="546" width_o="3079" height_o="546" data-src="https://freight.cargo.site/t/original/i/3a0c8d212a31dc3518c852f7b0aa6386998c3d1e5e640fc9e6fac50587539a6e/mood6-2.png" data-mid="106752894" border="0" src="https://freight.cargo.site/w/1000/i/3a0c8d212a31dc3518c852f7b0aa6386998c3d1e5e640fc9e6fac50587539a6e/mood6-2.png" /> <img width="2324" height="1378" width_o="2324" height_o="1378" data-src="https://freight.cargo.site/t/original/i/1c504f81b46a02e0120b4b8d8d3c1664cf2ef6b704d17ed2cee0bf9d232f62bd/IGAdsRow-2.png" data-mid="106752885" border="0" src="https://freight.cargo.site/w/1000/i/1c504f81b46a02e0120b4b8d8d3c1664cf2ef6b704d17ed2cee0bf9d232f62bd/IGAdsRow-2.png" /> <img width="3100" height="1522" width_o="3100" height_o="1522" data-src="https://freight.cargo.site/t/original/i/7f47ae4c789a8298b94e22c206503d245d355004bb2cefc3c147629cde9ffce7/FacebookMockups-2.png" data-mid="106752884" border="0" src="https://freight.cargo.site/w/1000/i/7f47ae4c789a8298b94e22c206503d245d355004bb2cefc3c147629cde9ffce7/FacebookMockups-2.png" /> Hunger is a national disaster with no face, so let’s give it one. This is a human rights issue that deserves its own movement. More than saying no to hunger, it’s about knowing hunger. To help our demographic notice the cause and invite a dialogue, this campaign must be bold and disruptive. It draws unforeseen parallels and subverts expectations. Storytelling Opportunities <img width="2358" height="2357" width_o="2358" height_o="2357" data-src="https://freight.cargo.site/t/original/i/70a2895a2e1f3b78b90b34944805e05bfc143939f2f40e4f19771a55de36b80c/profilingmockup2.png" data-mid="106747823" border="0" src="https://freight.cargo.site/w/1000/i/70a2895a2e1f3b78b90b34944805e05bfc143939f2f40e4f19771a55de36b80c/profilingmockup2.png" /> Donation Page Interaction An updated campaign donation page can specifically target younger audiences, which allows some unique opportunities: Lower donation amounts that won’t impact bottom line, interactions such as a mouse hover state that explicitly shows the value of their dollar, social aspects like a donation tracker, and nurture opportunities like challenges and sharing.Finally, to what extent does activism in the virtual world change the material one? This campaign must be wearable and compulsively shareable. Physical assets that speak more to young audience’s interests provide longevity and give the campaign a greater shelf life. <img width="2634" height="2130" width_o="2634" height_o="2130" data-src="https://freight.cargo.site/t/original/i/e660a628989614b1b0a3d612dc63dca05a887aac744c8e7e444cfd2ef68144a7/KHDonations3PNG.png" data-mid="103531708" border="0" src="https://freight.cargo.site/w/1000/i/e660a628989614b1b0a3d612dc63dca05a887aac744c8e7e444cfd2ef68144a7/KHDonations3PNG.png" /> Wearable Advocacy <img width="2000" height="1448" width_o="2000" height_o="1448" data-src="https://freight.cargo.site/t/original/i/f89c14b4098870fe9a45f41721fc5261f08d1f9d3937a0c40c743d4b1c07372e/iPhoneMockup.jpg" data-mid="103531670" border="0" src="https://freight.cargo.site/w/1000/i/f89c14b4098870fe9a45f41721fc5261f08d1f9d3937a0c40c743d4b1c07372e/iPhoneMockup.jpg" /> <img width="2598" height="798" width_o="2598" height_o="798" data-src="https://freight.cargo.site/t/original/i/2c7cf55408c53370351ece9dcfc537820b5d36174972d5cbe60faf6fd3fc889a/Swag.png" data-mid="103531678" border="0" src="https://freight.cargo.site/w/1000/i/2c7cf55408c53370351ece9dcfc537820b5d36174972d5cbe60faf6fd3fc889a/Swag.png" /> <img width="1865" height="2088" width_o="1865" height_o="2088" data-src="https://freight.cargo.site/t/original/i/e3c5efd395822b9c201568b6581283ade1835012267172b95d8398b15575b907/swag2.png" data-mid="103531679" border="0" src="https://freight.cargo.site/w/1000/i/e3c5efd395822b9c201568b6581283ade1835012267172b95d8398b15575b907/swag2.png" /> ︎︎︎MORE WORK: idfive https://isaacbuckley.com/idfive Sat, 26 Sep 2020 00:03:56 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/idfive idfiveSupervisors:Meagan Petri, Courtney Glancy and Matt Mcdermott&nbsp; idfive, LLC At this mission-based integrated marketing agency, I utilized design and creative strategy to help good people strengthen communities and solve social problems. Alongside a team of thorough creatives, I developed design and print collateral, marketing assets, and creative campaigns for large universities, hospitals, start-ups, small tech businesses, nonprofits, and more. This page showcases some of my most eye-catching work, but ultimately represents a fraction of what I developed. The work shown here is owned solely by idfive and/or their respective clients. <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cf97034e9443b5930de6cfc80640473b398a3da5291e60e12175fee99c899aa7/Blog_COVID_Webinar.jpg" data-mid="83802987" border="0" src="https://freight.cargo.site/w/1000/i/cf97034e9443b5930de6cfc80640473b398a3da5291e60e12175fee99c899aa7/Blog_COVID_Webinar.jpg" /> <img width="3500" height="1832" width_o="3500" height_o="1832" data-src="https://freight.cargo.site/t/original/i/a5b3af489767547293dd2d09847ba2870e796bdee6b42984b0a809b813b74b52/Blog_COVID-19_Catalyst_For_Change.jpg" data-mid="83802988" border="0" src="https://freight.cargo.site/w/1000/i/a5b3af489767547293dd2d09847ba2870e796bdee6b42984b0a809b813b74b52/Blog_COVID-19_Catalyst_For_Change.jpg" /> <img width="3000" height="1570" width_o="3000" height_o="1570" data-src="https://freight.cargo.site/t/original/i/97f5261d6fb0e04a57f805d5cb6636cdfffa516e0e47315a45dca820b0b9b557/Blog_UniversitySocialImpact.jpg" data-mid="83802990" border="0" src="https://freight.cargo.site/w/1000/i/97f5261d6fb0e04a57f805d5cb6636cdfffa516e0e47315a45dca820b0b9b557/Blog_UniversitySocialImpact.jpg" /> <img width="3000" height="1570" width_o="3000" height_o="1570" data-src="https://freight.cargo.site/t/original/i/f9c1d8a49f69ac0a97a859b2f5d2ee487f7e6999a77ff6d6a238cc42dddc5a4d/Blog_SpecificMessaging_Low.jpg" data-mid="84856520" border="0" src="https://freight.cargo.site/w/1000/i/f9c1d8a49f69ac0a97a859b2f5d2ee487f7e6999a77ff6d6a238cc42dddc5a4d/Blog_SpecificMessaging_Low.jpg" /> <img width="3254" height="2182" width_o="3254" height_o="2182" data-src="https://freight.cargo.site/t/original/i/cc767507fbf2424061073a5215c759f12754522422ce7c1754396335b8715710/idfive_Holiday_Card_2.jpg" data-mid="84854897" border="0" src="https://freight.cargo.site/w/1000/i/cc767507fbf2424061073a5215c759f12754522422ce7c1754396335b8715710/idfive_Holiday_Card_2.jpg" /> <img width="1813" height="2398" width_o="1813" height_o="2398" data-src="https://freight.cargo.site/t/original/i/22d8162ab55b1553bff2bddfae345cbb9ebf20216841acbc21d6cb7bccc44bae/Carey_Fortune_Cover_Wrap_1_6_RGB.jpg" data-mid="84848737" border="0" src="https://freight.cargo.site/w/1000/i/22d8162ab55b1553bff2bddfae345cbb9ebf20216841acbc21d6cb7bccc44bae/Carey_Fortune_Cover_Wrap_1_6_RGB.jpg" /> &nbsp; Walden University: Social Media, Display Ads, &amp; Email TemplatesSupervisors:Meagan Petri, Courtney Glancy and Matt Mcdermott idfive, LLC I designed a number of social media posts and banners for idfive and also their clients that communicated a number of ideas and products. It’s always especially thrilling to utilize my background in illustration to create a more unique visual identity or deepen a brand’s story. I also designed thousands of assets and design collateral including display advertising, media campaigns, email templates, vehicle wraps, and more for our clients. <img width="820" height="312" width_o="820" height_o="312" data-src="https://freight.cargo.site/t/original/i/a56407fdc2ae8a976133371d0cc83ccc6b9575c9b0747bae61b6834f6ca65ec5/V4_Walden_April_2020_Social_FBCover.jpg" data-mid="84829501" border="0" src="https://freight.cargo.site/w/820/i/a56407fdc2ae8a976133371d0cc83ccc6b9575c9b0747bae61b6834f6ca65ec5/V4_Walden_April_2020_Social_FBCover.jpg" /> <img width="820" height="312" width_o="820" height_o="312" data-src="https://freight.cargo.site/t/original/i/41fb767d568f8155f580924843565d19d8cd1ca0a469acf1a7839b57694dd79e/VX_Walden_February_2020_Social_FBCover_1_Alt.jpg" data-mid="84829502" border="0" src="https://freight.cargo.site/w/820/i/41fb767d568f8155f580924843565d19d8cd1ca0a469acf1a7839b57694dd79e/VX_Walden_February_2020_Social_FBCover_1_Alt.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b8d76499999f2c392163c8a736b688fcdcf8e214be6d426faf21f3ac22ad14cf/108633611_758333561594931_6774152041828240541_o.jpg" data-mid="83934226" border="0" src="https://freight.cargo.site/w/1000/i/b8d76499999f2c392163c8a736b688fcdcf8e214be6d426faf21f3ac22ad14cf/108633611_758333561594931_6774152041828240541_o.jpg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/a9b79d9d46826cec0db1f93d511ab23a9ae2fe81e79f009214acbbabc955533d/108116763_10157646939441317_335197761391988743_o.jpg" data-mid="83804055" border="0" src="https://freight.cargo.site/w/960/i/a9b79d9d46826cec0db1f93d511ab23a9ae2fe81e79f009214acbbabc955533d/108116763_10157646939441317_335197761391988743_o.jpg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/9a11283a966be674f731f3ab8c57fed118ed74f23fe43a30d4684aca379c1ba2/97492404_10157461937321317_5767096538186645504_o.jpg" data-mid="83804053" border="0" src="https://freight.cargo.site/w/960/i/9a11283a966be674f731f3ab8c57fed118ed74f23fe43a30d4684aca379c1ba2/97492404_10157461937321317_5767096538186645504_o.jpg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/c9eb424cc00492bde4f73932acb64d335a0ac678b0e9839928805d46cf3214c5/97163404_10157440715156317_1802391980773212160_o.jpg" data-mid="83804060" border="0" src="https://freight.cargo.site/w/960/i/c9eb424cc00492bde4f73932acb64d335a0ac678b0e9839928805d46cf3214c5/97163404_10157440715156317_1802391980773212160_o.jpg" /> <img width="960" height="960" width_o="960" height_o="960" data-src="https://freight.cargo.site/t/original/i/8e56309d6431d95a1ae7231fe8a966d289b5d780f9e58d384d92af4212bd13cd/93787408_10157350085616317_827338068464762880_o.jpg" data-mid="83804058" border="0" src="https://freight.cargo.site/w/960/i/8e56309d6431d95a1ae7231fe8a966d289b5d780f9e58d384d92af4212bd13cd/93787408_10157350085616317_827338068464762880_o.jpg" /> <img width="2040" height="2040" width_o="2040" height_o="2040" data-src="https://freight.cargo.site/t/original/i/5999d0666f0c8fd4b06d3c64efd042234847934c07bdf9fb0e1c6464967a01f7/Walden_Social_Engagement_Template-copy-15.jpg" data-mid="84829406" border="0" src="https://freight.cargo.site/w/1000/i/5999d0666f0c8fd4b06d3c64efd042234847934c07bdf9fb0e1c6464967a01f7/Walden_Social_Engagement_Template-copy-15.jpg" /> <img width="2040" height="2040" width_o="2040" height_o="2040" data-src="https://freight.cargo.site/t/original/i/1ee5f7653db9f2f1a57adee54804c5bd3245d4f3428504af7ce9d8a18b2dbd55/Walden_Social_Engagement_Template-copy-16.jpg" 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data-src="https://freight.cargo.site/t/original/i/79276da1010eda2d1834c67729c31b2cb85659a5a0f0af3825a6b697c4533787/V2_Walden_Class_of_2020_Donation_2_0VX_Walden_Class_of_2020_Donation_Wrap_Up.jpg" data-mid="83813694" border="0" src="https://freight.cargo.site/w/1000/i/79276da1010eda2d1834c67729c31b2cb85659a5a0f0af3825a6b697c4533787/V2_Walden_Class_of_2020_Donation_2_0VX_Walden_Class_of_2020_Donation_Wrap_Up.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ee5f4338815e2b16305d702d2bbc32358afeec40824de74c729befe1257c6a34/103928408_10157551526686317_7951944150155098041_o.jpg" data-mid="83934223" border="0" src="https://freight.cargo.site/w/1000/i/ee5f4338815e2b16305d702d2bbc32358afeec40824de74c729befe1257c6a34/103928408_10157551526686317_7951944150155098041_o.jpg" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/0565071d47141a1f6c6a1983125444feb5223c44ad3dfe208903fe36e22de29a/WALD_Military_LinkedInSingleImage_1200x627_4_1.jpg" data-mid="84829492" border="0" src="https://freight.cargo.site/w/1000/i/0565071d47141a1f6c6a1983125444feb5223c44ad3dfe208903fe36e22de29a/WALD_Military_LinkedInSingleImage_1200x627_4_1.jpg" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/c2e0eebc9e22dfba53e1b3bc1be1c500508f669d0c15fd0fcb6a9bf4059c3f72/WALD_Military_LinkedInSingleImage_1200x627_Option1_4_0.jpg" data-mid="84829493" border="0" src="https://freight.cargo.site/w/1000/i/c2e0eebc9e22dfba53e1b3bc1be1c500508f669d0c15fd0fcb6a9bf4059c3f72/WALD_Military_LinkedInSingleImage_1200x627_Option1_4_0.jpg" /> <img width="1200" height="627" width_o="1200" height_o="627" data-src="https://freight.cargo.site/t/original/i/fbce680d459432604f2c9a641cab904d110196b177c49b8c057d4502109c2389/WALD_Military_LinkedInSingleImage_1200x627_Option2_4_0.jpg" data-mid="84829494" border="0" src="https://freight.cargo.site/w/1000/i/fbce680d459432604f2c9a641cab904d110196b177c49b8c057d4502109c2389/WALD_Military_LinkedInSingleImage_1200x627_Option2_4_0.jpg" /> <img width="1424" height="3620" width_o="1424" height_o="3620" data-src="https://freight.cargo.site/t/original/i/3062441f3c783e03f5da6abce7a579831937082e79b2dc89eec7d2bf07643fd0/Walden_Email_Template_Military_2_3.jpg" data-mid="84829519" border="0" src="https://freight.cargo.site/w/1000/i/3062441f3c783e03f5da6abce7a579831937082e79b2dc89eec7d2bf07643fd0/Walden_Email_Template_Military_2_3.jpg" /> <img width="1424" height="3784" width_o="1424" height_o="3784" data-src="https://freight.cargo.site/t/original/i/eb94348c9a8558ee05223b93f112060259bd1fd9c3e8f3e942919ea437e74acc/Walden_Email_Template_Military_1_2.jpg" data-mid="84829518" border="0" src="https://freight.cargo.site/w/1000/i/eb94348c9a8558ee05223b93f112060259bd1fd9c3e8f3e942919ea437e74acc/Walden_Email_Template_Military_1_2.jpg" /> ︎︎︎MORE WORK: STX https://isaacbuckley.com/STX Mon, 21 Sep 2020 05:09:15 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/STX STXSupervisors:Joel Layman and Julie GardnerSTX, LLC At the Baltimore-based sports equipment manufacturer, I designed promotional material for social media, including product and sporting event advertisements, as well as assisted in color correction and photo manipulation. These images and assets are property of STX, LLC. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/522650361ed9d0bc6968275cf200b4c178571bb45266b0978877c550b818af78/SyracuseImage.jpg" data-mid="83270150" border="0" src="https://freight.cargo.site/w/1000/i/522650361ed9d0bc6968275cf200b4c178571bb45266b0978877c550b818af78/SyracuseImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8f723af7ebd2e1b5a9f1b7e56a5c9919aafd474f4bd97b39c27a62fc9713439b/VermontImage.jpg" data-mid="83270156" border="0" src="https://freight.cargo.site/w/1000/i/8f723af7ebd2e1b5a9f1b7e56a5c9919aafd474f4bd97b39c27a62fc9713439b/VermontImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efb180759dc6f02eef525125f5d77231139b06e4a784bab3db933d2c35948e4f/DukeImage.jpg" data-mid="83270111" border="0" src="https://freight.cargo.site/w/1000/i/efb180759dc6f02eef525125f5d77231139b06e4a784bab3db933d2c35948e4f/DukeImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c70cbc45cb1d07d43f1915cec037e6fac65dc89a983ee83c8dc51a0362f060e1/OhioImage.jpg" data-mid="83270133" border="0" src="https://freight.cargo.site/w/1000/i/c70cbc45cb1d07d43f1915cec037e6fac65dc89a983ee83c8dc51a0362f060e1/OhioImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d6579bc7b4f7af50429e50a1e57003aa6bc59b04b448085ef056ba2227598b1/FloridaLaunchSergioSalcidoImage.png" data-mid="83270118" border="0" src="https://freight.cargo.site/w/1000/i/4d6579bc7b4f7af50429e50a1e57003aa6bc59b04b448085ef056ba2227598b1/FloridaLaunchSergioSalcidoImage.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a22e36e1fac9e098cf80255d1f0eadf21433d54452930ebc448ec745d29208b3/UNCImage.jpg" data-mid="83270154" border="0" src="https://freight.cargo.site/w/1000/i/a22e36e1fac9e098cf80255d1f0eadf21433d54452930ebc448ec745d29208b3/UNCImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d3345009c25439133bfec0e25956c76d21f5bcce6416b3c4783df14cab1adc0/OSUImage.jpg" data-mid="83270135" border="0" src="https://freight.cargo.site/w/1000/i/6d3345009c25439133bfec0e25956c76d21f5bcce6416b3c4783df14cab1adc0/OSUImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f4340afde7eb7251ec5a2f39349560bdb7ba114f86bf9ce73dc62f79c6dd4c8/ChesakpeakeImage.jpg" data-mid="83270105" border="0" src="https://freight.cargo.site/w/1000/i/0f4340afde7eb7251ec5a2f39349560bdb7ba114f86bf9ce73dc62f79c6dd4c8/ChesakpeakeImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a11a6d6c9027d94903a485f910af3bff19fb932f251c03b44fff6b0ced60d76b/HarvardImage.jpg" data-mid="83270122" border="0" src="https://freight.cargo.site/w/1000/i/a11a6d6c9027d94903a485f910af3bff19fb932f251c03b44fff6b0ced60d76b/HarvardImage.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bde2f44853ceadc7bc41b8e7d56ab2c994996b9a6e39124aa389b6f71b9de989/STX_AthleteofTheDecade_Treanor2.png" data-mid="83380882" border="0" src="https://freight.cargo.site/w/1000/i/bde2f44853ceadc7bc41b8e7d56ab2c994996b9a6e39124aa389b6f71b9de989/STX_AthleteofTheDecade_Treanor2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57b968ebd90ec3cb0f2838662ad3ecf2111b8462070fcd9d893e48c39ee14c99/STX_AthleteofTheDecade_Douty4.png" data-mid="83380880" border="0" src="https://freight.cargo.site/w/1000/i/57b968ebd90ec3cb0f2838662ad3ecf2111b8462070fcd9d893e48c39ee14c99/STX_AthleteofTheDecade_Douty4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dae8b00eaad71b6ec0f97064ef6172fc8ecb03277a89977a19a12073d4ae2509/STX_AthleteofTheDecade_Treanor.png" data-mid="83380881" border="0" src="https://freight.cargo.site/w/1000/i/dae8b00eaad71b6ec0f97064ef6172fc8ecb03277a89977a19a12073d4ae2509/STX_AthleteofTheDecade_Treanor.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5bc1ca6fef2604087754f6efca9024af70816ad6b178db33d0354e01013728ef/STX_AthleteofTheDecade_Douty.png" data-mid="83380879" border="0" src="https://freight.cargo.site/w/1000/i/5bc1ca6fef2604087754f6efca9024af70816ad6b178db33d0354e01013728ef/STX_AthleteofTheDecade_Douty.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc89a9bebabd9e6ae56dc175d25ac4aae813b616b209f33d5d7f00b6845f0206/STX_AthleteofTheDecade_Treanor3.png" data-mid="83380883" border="0" src="https://freight.cargo.site/w/1000/i/cc89a9bebabd9e6ae56dc175d25ac4aae813b616b209f33d5d7f00b6845f0206/STX_AthleteofTheDecade_Treanor3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce92aea0ccc5b6e7279f0b96c144e6c2e7e5a353c5f2c670204ff6ea03fde912/STX_AthleteofTheDecade_Douty3.png" data-mid="83380887" border="0" src="https://freight.cargo.site/w/1000/i/ce92aea0ccc5b6e7279f0b96c144e6c2e7e5a353c5f2c670204ff6ea03fde912/STX_AthleteofTheDecade_Douty3.png" /> <img width="2000" height="3971" width_o="2000" height_o="3971" data-src="https://freight.cargo.site/t/original/i/55dac5200aec20e077d9628b5a7070214121270abe6f91f64dd241b1979ca5b4/STXFlowchartFix2LowRes.jpg" data-mid="83464078" border="0" src="https://freight.cargo.site/w/1000/i/55dac5200aec20e077d9628b5a7070214121270abe6f91f64dd241b1979ca5b4/STXFlowchartFix2LowRes.jpg" /> My work at STX was primarily marketing-focused—social campaigns, blog content, game day announcements, and product advertising. These posts explore a consistent color burn effect. The imagery of lacrosse in motion is powerful and fast. I aimed to evoke the energy and heat coming off that movement as it trailed behind figures. This was also an opportunity to incorporate team/school colors in a fiercely prominent way. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66c674ab27fce63891e1d14f45b1267267d10101c6615a900333c9d6a95dd39b/DenverPlayDay.png" data-mid="83381134" border="0" src="https://freight.cargo.site/w/1000/i/66c674ab27fce63891e1d14f45b1267267d10101c6615a900333c9d6a95dd39b/DenverPlayDay.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f5282788898c018e39cd4a74f2343e0adbf4a329ab59a44479dc6c026667248/2-FloridaAlumniGame.png" data-mid="83381127" border="0" src="https://freight.cargo.site/w/1000/i/6f5282788898c018e39cd4a74f2343e0adbf4a329ab59a44479dc6c026667248/2-FloridaAlumniGame.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca92707f76f71d0aed8917288e9c21e820f1dc55d5b04caa3e63bb0913c7bfa7/4-PennStateFallballTournament.png" data-mid="83381129" border="0" src="https://freight.cargo.site/w/1000/i/ca92707f76f71d0aed8917288e9c21e820f1dc55d5b04caa3e63bb0913c7bfa7/4-PennStateFallballTournament.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/834622710d4df88eb3ade51ab3b32b57b5abaa0ed9ac35ee5850af322d913114/10-27DukeFallInvitational.png" data-mid="83381131" border="0" src="https://freight.cargo.site/w/1000/i/834622710d4df88eb3ade51ab3b32b57b5abaa0ed9ac35ee5850af322d913114/10-27DukeFallInvitational.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96b3c61fa86d894a4d47f72e862cc4e28f437fab7c878d77fef68dfb77c89c67/PrincetonHarvardApr13th.png" data-mid="83381141" border="0" src="https://freight.cargo.site/w/1000/i/96b3c61fa86d894a4d47f72e862cc4e28f437fab7c878d77fef68dfb77c89c67/PrincetonHarvardApr13th.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/113d4a663d792bf27c2ba6cfc170122d8ddbe67a4bf33b462b212d1fb91ead3b/PennStateApr27th.png" data-mid="83381140" border="0" src="https://freight.cargo.site/w/1000/i/113d4a663d792bf27c2ba6cfc170122d8ddbe67a4bf33b462b212d1fb91ead3b/PennStateApr27th.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9e5e85334eafbb795375224a845b0138ff2521ea8d0c27ee315f21deaa66061/FloridaMar16th.png" data-mid="83381137" border="0" src="https://freight.cargo.site/w/1000/i/f9e5e85334eafbb795375224a845b0138ff2521ea8d0c27ee315f21deaa66061/FloridaMar16th.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd3a6215a1d663c595b9c9b0537e26797f3b6c1cde6890ad883f213dc6351429/FloridaApr11th.png" data-mid="83381136" border="0" src="https://freight.cargo.site/w/1000/i/cd3a6215a1d663c595b9c9b0537e26797f3b6c1cde6890ad883f213dc6351429/FloridaApr11th.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1eb75f6c1e7c6faea1e6878e07d39af7a215a926f3bc9a2269853203a3c0daae/StanfordMar8th.png" data-mid="83381142" border="0" src="https://freight.cargo.site/w/1000/i/1eb75f6c1e7c6faea1e6878e07d39af7a215a926f3bc9a2269853203a3c0daae/StanfordMar8th.png" /> I designed a number of different, seasonally unique, campaigns (promotional or otherwise) for both the Men’s Lacrosse League and United Women's Lacrosse League. The imagery communicates the pride and expressiveness of the school’s teams, all while being consistent with the STX brand in an effective way. I also designed souvenir prints for schools that took part in STX’s promotional material. <img width="6075" height="4275" width_o="6075" height_o="4275" data-src="https://freight.cargo.site/t/original/i/1eea0672f77d29312526876f2e193056768fee9016dc3d6fd63b90812bc07070/TheSeasonDUKE.jpg" data-mid="83382950" border="0" src="https://freight.cargo.site/w/1000/i/1eea0672f77d29312526876f2e193056768fee9016dc3d6fd63b90812bc07070/TheSeasonDUKE.jpg" /> <img width="6075" height="4275" width_o="6075" height_o="4275" data-src="https://freight.cargo.site/t/original/i/4a882243d1cd7bbc9e9d4f32af59473aaca3e8dbf6a3e2936fba3eeefe0d41d1/TheSeasonOSU.jpg" data-mid="83382951" border="0" src="https://freight.cargo.site/w/1000/i/4a882243d1cd7bbc9e9d4f32af59473aaca3e8dbf6a3e2936fba3eeefe0d41d1/TheSeasonOSU.jpg" /> <img width="6075" height="4275" width_o="6075" height_o="4275" data-src="https://freight.cargo.site/t/original/i/ae71e6d606429be2863e06ef599c736b0699024d813be82aa5c8e78742f49165/TheSeasonSyracuse.jpg" data-mid="83382952" border="0" src="https://freight.cargo.site/w/1000/i/ae71e6d606429be2863e06ef599c736b0699024d813be82aa5c8e78742f49165/TheSeasonSyracuse.jpg" /> <img width="6075" height="4275" width_o="6075" height_o="4275" data-src="https://freight.cargo.site/t/original/i/f0c81521aee354263f214963d070a3d49b129fea805c4856963bd87ccc54beaf/TheSeasonUNC.jpg" data-mid="83382953" border="0" src="https://freight.cargo.site/w/1000/i/f0c81521aee354263f214963d070a3d49b129fea805c4856963bd87ccc54beaf/TheSeasonUNC.jpg" /> I also provided advanced Photoshop services. In brief, this included photo editing and enhancing, background removal/transparent object, color and contrast enhancement, resizing, cropping, etc. I did major and minor edits to product photos for social media and online retailers. I also did various retouching and redesigning of stick wraps themselves. I also had a hand in designing one-sheeters for vendors and graphics for various presentations. <img width="2300" height="3555" width_o="2300" height_o="3555" data-src="https://freight.cargo.site/t/original/i/16f6939b3b2ec9068ddcca548625c34e6a12ee6399101af913827ba3c2eb16f3/IsaacBuckleyLowResWomenPocketSellSheetFinal.png" data-mid="83380714" border="0" src="https://freight.cargo.site/w/1000/i/16f6939b3b2ec9068ddcca548625c34e6a12ee6399101af913827ba3c2eb16f3/IsaacBuckleyLowResWomenPocketSellSheetFinal.png" /> <img width="1984" height="1097" width_o="1984" height_o="1097" data-src="https://freight.cargo.site/t/original/i/2273879fbede6f2ebb4f09abfd43de60f6760c5a5a23baf7192677f406fd69b0/NewGraphFlexibilityTwoMonths-2.png" data-mid="83382385" border="0" src="https://freight.cargo.site/w/1000/i/2273879fbede6f2ebb4f09abfd43de60f6760c5a5a23baf7192677f406fd69b0/NewGraphFlexibilityTwoMonths-2.png" /> <img width="1984" height="1097" width_o="1984" height_o="1097" data-src="https://freight.cargo.site/t/original/i/2ce80b6a8f989cc186b1a0c66b5de3b0855e4967e0849e602c4fec559a1eccfe/NewGraphFlexibility32-120F-1.png" data-mid="83382386" border="0" src="https://freight.cargo.site/w/1000/i/2ce80b6a8f989cc186b1a0c66b5de3b0855e4967e0849e602c4fec559a1eccfe/NewGraphFlexibility32-120F-1.png" /> ︎︎︎MORE WORK: Mood Data Visualization https://isaacbuckley.com/Mood-Data-Visualization Tue, 22 Sep 2020 06:26:15 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/Mood-Data-Visualization 2018 Mood Data Visualization Project Advisors:Eric Gunther and Jackie Littman This poster was developed over a weekend workshop with Eric Gunther (Sosolimited) and Jackie Littman (Huge) who prompted us to experiment with new ways to visualize data. With a database of every New York Times headline from 2018, I isolated key emotive words and phrases with color, and then abstracted the block of over ten thousand words to bring attention to different points of prolonged emotions or areas of stark contrast throughout the year. <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/96d64893dd57ffda3842e40c2e53017f9d3909ca8f090287c3fb6eaeab7b5894/Artboard-13x.jpg" data-mid="83466171" border="0" src="https://freight.cargo.site/w/1000/i/96d64893dd57ffda3842e40c2e53017f9d3909ca8f090287c3fb6eaeab7b5894/Artboard-13x.jpg" /> <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f963ce21140f70242b3b659a1f1901a2355c693185803769eee96c80438b1680/BlackWhiteArtboard-13x.jpg" data-mid="83466174" border="0" src="https://freight.cargo.site/w/1000/i/f963ce21140f70242b3b659a1f1901a2355c693185803769eee96c80438b1680/BlackWhiteArtboard-13x.jpg" /> <img width="1284" height="1284" width_o="1284" height_o="1284" data-src="https://freight.cargo.site/t/original/i/2400975efd93a2412a782710bc7bdcc8b1dc4c4600912b9805e3131ffa8d594b/BlackWhiteArtboard-33x.jpg" data-mid="83466178" border="0" src="https://freight.cargo.site/w/1000/i/2400975efd93a2412a782710bc7bdcc8b1dc4c4600912b9805e3131ffa8d594b/BlackWhiteArtboard-33x.jpg" /> <img width="1142" height="909" width_o="1142" height_o="909" data-src="https://freight.cargo.site/t/original/i/3edb5d06c8c163cd455749d30495a29f1bde94eee138513abbf8c7cbb82eed29/TextinWord.jpg" data-mid="83466187" border="0" src="https://freight.cargo.site/w/1000/i/3edb5d06c8c163cd455749d30495a29f1bde94eee138513abbf8c7cbb82eed29/TextinWord.jpg" /> <img width="2200" height="2200" width_o="2200" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a7ce5cfa095358b141678cacd7d6b973f7f73505d3779719fc8392f5162ae776/PosterMockupFixed.jpg" data-mid="83466184" border="0" src="https://freight.cargo.site/w/1000/i/a7ce5cfa095358b141678cacd7d6b973f7f73505d3779719fc8392f5162ae776/PosterMockupFixed.jpg" /> <img width="1100" height="1100" width_o="1100" height_o="1100" data-src="https://freight.cargo.site/t/original/i/187756bc5f1b1bd0efff3d9137dab850c5265cdd0fc1413399f5e826347f3851/CornerFix.jpg" data-mid="83466181" border="0" src="https://freight.cargo.site/w/1000/i/187756bc5f1b1bd0efff3d9137dab850c5265cdd0fc1413399f5e826347f3851/CornerFix.jpg" /> ︎︎︎MORE WORK: Eat Like Shit https://isaacbuckley.com/Eat-Like-Shit Tue, 22 Sep 2020 04:55:51 +0000 Isaac Buckley - UX/UI, Design Strategy, & Illustration https://isaacbuckley.com/Eat-Like-Shit <img width="2598" height="1402" width_o="2598" height_o="1402" data-src="https://freight.cargo.site/t/original/i/06274bc9571df31196ffe56320142f82d1e22732f746f936ea682d887d69dcfb/A4-Brochure-Mockup1Fixed2.jpg" data-mid="83526329" border="0" src="https://freight.cargo.site/w/1000/i/06274bc9571df31196ffe56320142f82d1e22732f746f936ea682d887d69dcfb/A4-Brochure-Mockup1Fixed2.jpg" /> Eat Like ShitProject Advisor:Ellen Lupton Maryland Institute College of Art I wrote and designed this publication over a two week workshop under the guidance of Ellen Lupton. She challenged us in regards to typeface pairings, hierarchy, grids, and raw typographic design. The final product explores the juxtaposition between two extreme approaches to eating and the struggles of keeping a balanced diet. <img width="1725" height="1150" width_o="1725" height_o="1150" data-src="https://freight.cargo.site/t/original/i/90af57b068f375104f329594f677a14c3b0d27f4702da5391dae319b19b9a49b/2.jpg" data-mid="83465198" border="0" src="https://freight.cargo.site/w/1000/i/90af57b068f375104f329594f677a14c3b0d27f4702da5391dae319b19b9a49b/2.jpg" /> <img width="2246" height="1685" width_o="2246" height_o="1685" data-src="https://freight.cargo.site/t/original/i/b138d000a55688a45c97c5db277ee7356dc3a1aeec8cb9aa1c08c29efce8e5ab/A4-Brochure-MockupActualActualCrop.jpg" data-mid="83465203" border="0" src="https://freight.cargo.site/w/1000/i/b138d000a55688a45c97c5db277ee7356dc3a1aeec8cb9aa1c08c29efce8e5ab/A4-Brochure-MockupActualActualCrop.jpg" /> <img width="2240" height="1493" width_o="2240" height_o="1493" data-src="https://freight.cargo.site/t/original/i/e777b4f910df589c046aca51706006545c708aa40dd098a517b81fb19d558777/3Fixed.jpg" data-mid="83465199" border="0" src="https://freight.cargo.site/w/1000/i/e777b4f910df589c046aca51706006545c708aa40dd098a517b81fb19d558777/3Fixed.jpg" /> <img width="2101" height="1401" width_o="2101" height_o="1401" data-src="https://freight.cargo.site/t/original/i/1294bcc047e7909b47230d4ad0cc2e300103fa1be773ba424fd8155e25df0665/4.jpg" data-mid="83465464" border="0" src="https://freight.cargo.site/w/1000/i/1294bcc047e7909b47230d4ad0cc2e300103fa1be773ba424fd8155e25df0665/4.jpg" /> <img width="2153" height="1435" width_o="2153" height_o="1435" data-src="https://freight.cargo.site/t/original/i/7222d9d49f6479142405ca7320c206e1f01040ba6b3545213a55e4ad7e0e8724/5.jpg" data-mid="83465200" border="0" src="https://freight.cargo.site/w/1000/i/7222d9d49f6479142405ca7320c206e1f01040ba6b3545213a55e4ad7e0e8724/5.jpg" /> <img width="2172" height="1448" width_o="2172" height_o="1448" data-src="https://freight.cargo.site/t/original/i/1cb3352b92d5ad712c3fc20a3bb4f0c1655af7bac273a57a1707b20a1ace570d/6.jpg" data-mid="83465201" border="0" src="https://freight.cargo.site/w/1000/i/1cb3352b92d5ad712c3fc20a3bb4f0c1655af7bac273a57a1707b20a1ace570d/6.jpg" /> <img width="2240" height="1493" width_o="2240" height_o="1493" data-src="https://freight.cargo.site/t/original/i/7c17561f99f8dcabaedb01d5501b373552150e8d667d44b8a2982c8288078f8f/1.jpg" data-mid="83465197" border="0" src="https://freight.cargo.site/w/1000/i/7c17561f99f8dcabaedb01d5501b373552150e8d667d44b8a2982c8288078f8f/1.jpg" /> <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/b070133e39e12c41ae4faef19cb9c27b23b1593f8802f1ad23a850fa814e14fe/TypeSpaBook21SPREAD2.png" data-mid="83392276" border="0" src="https://freight.cargo.site/w/1000/i/b070133e39e12c41ae4faef19cb9c27b23b1593f8802f1ad23a850fa814e14fe/TypeSpaBook21SPREAD2.png" /> <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/cadb39ff9f25063f81e65c64cf19258eb154053bfc6584270853ef28506ea5be/TypeSpaBook21SPREAD3.png" data-mid="83392277" border="0" src="https://freight.cargo.site/w/1000/i/cadb39ff9f25063f81e65c64cf19258eb154053bfc6584270853ef28506ea5be/TypeSpaBook21SPREAD3.png" /> <img width="2400" height="1500" width_o="2400" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a216bb5f1afb067aad828c75d381723bf24aee348e18288addb8df4eac6ea935/TypeSpaBook21SPREAD4.png" data-mid="83392278" border="0" src="https://freight.cargo.site/w/1000/i/a216bb5f1afb067aad828c75d381723bf24aee348e18288addb8df4eac6ea935/TypeSpaBook21SPREAD4.png" /> ︎︎︎MORE WORK: